I build modern digital systems — and the teams needed to deliver them.

Helped lead engineering vision, platform strategy, and delivery for large-scale digital ecosystems — translating complex business needs into scalable, high-performance experiences built to be supported and evolved over time. Operated at the intersection of architecture, delivery, infrastructure, and team leadership.

• Shaped long-term technology roadmaps across enterprise platforms, aligning architecture, infrastructure, delivery frameworks, and business outcomes.
• Provided senior technical direction across modernization, performance, accessibility, CI/CD, release planning, documentation, and production support.
• Partnered with technical leads, delivery leaders, QA, operations, and client stakeholders to evaluate technical risk, scope complex work, and support reliable execution.
• Managed and supported direct reports across technology roles, with guidance, feedback, growth support, and day-to-day leadership.
• Strengthened the engineering team by identifying skill gaps, improving knowledge sharing, and ensuring the right technical leadership was in place for complex account work.
• Balanced hands-on technical depth with leadership, keeping teams focused on maintainability, scalability, and operational excellence.

Broad technical strategy, account planning, and team leadership — guiding the platform technology team on roadmaps, architecture direction, delivery planning, technical scoping, and cross-discipline collaboration.

• Led the technology team in creating reliable, high-performance digital experiences across complex platform, infrastructure, and campaign work.
• Supported strategic account initiatives and platform roadmaps, balancing business priorities with architecture, maintainability, performance, accessibility, and delivery realities.
• Worked with technical leads to scope work, estimate LOE, identify risks, and translate complex requirements into practical delivery plans.
• Managed direct reports through regular check-ins, feedback, prioritization support, and technical guidance tied to project and account needs.
• Improved documentation, development practices, and cross-team communication to reduce delivery friction and support platform stability.
• Built relationships across clients, technical counterparts, delivery, QA, creative, strategy, and account leadership to improve planning, alignment, and shared ownership.
• Advocated for developers and leads by surfacing technical concerns and ensuring tradeoffs were clearly understood.

Oversaw large initiatives and all platform and infrastructure work, leading the platform technology team to build an engaging, robust, and reliable platform while supporting the Technology Director on strategic account initiatives.

• Understood the technical complexity of multi-tiered web solutions and helped ensure appropriate design solutions were achieved.
• Provided hands-on development support to the project team whenever necessary.
• Defined and contributed to solution architecture for Adobe Experience Manager components, including leading code reviews.
• Enforced account development processes and ensured appropriate project documentation.
• Partnered with technical PMs, QA leads, and Ops to design CI solutions for rapid release deployments.
• Enacted platform and infrastructure continuous-improvement processes across agency, client, and third-party partners.

Drove development of commerce projects for clients, bridging creative and technical delivery. Owned the presentation tier end to end — browser and server technologies responsible for rendering the user experience.

Worked independently and in small teams alongside local and overseas developers — responsive redesigns, homepage rebuilds, landing-page development, project estimates, and support resolution.

Led the redesign and re-platforming of the Movado brand on Demandware, focused on UI/UX client-side integrations while refining modern development workflows, build tooling, and CI automation.

Led UI discussions with clients and creative agencies across the NY and NJ offices, documenting requirements and interactions and executing on them. Served as a player-coach, mentoring UI developers while contributing as an individual contributor.

Agency client-side tech evangelist — Software Architect, Lead Software Engineer, and Team Lead — across interactive and e-commerce work for LG Electronics, The North Face, JanSport, Levi's, World Kitchen, and Oakley. Frequently led teams of 4 to 16 and served as main client point of contact.

• Spearheaded the migration from CVS to Git and from MediaWiki to per-repository GitHub wikis.
• Introduced the agency's first CSS precompiler and evolved the client-side stack into a task-based process with custom generators and scripted virtual environments.
• Handled team-lead duties: weekly check-ins, administrative updates, and yearly performance reviews.

• Converted version control from Subversion to Mercurial and the storage backend from MySQL to PostgreSQL with custom migration scripts.
• Replaced a single Slicehost VPS with a scalable cluster: Nginx, Python/virtualenv, Django, PostgreSQL, Fail2Ban, Shorewall, and memcached.
• Introduced Pivotal Tracker, wikis, Campfire, and Basecamp for distributed project organization.

Conceptualized, developed, and directed client and internal software projects while cultivating and managing the engineering team. Drove a multi-platform micro-datacenter hosting thousands of domains and email services reaching over 2 million outbound messages per day.

Designed and developed the international corporate website.

JUPITER BRAIN began as an agency uniting experienced specialists across web design and development, UX and interactive design, rich internet applications, accessibility and usability, high-availability deployments, and technology integration. During its agency years, I contributed across the full project lifecycle — from pitch and contract close through design, production, development, deployment, and ongoing support.

• Authored design specifications, technical documentation, project proposals, workflow diagrams, service-level agreements, and interactive prototypes.
• Managed project budgets, milestones, and schedules to support successful delivery.
• Operated in whatever capacity the project required — from strategy and estimation through hands-on production and support.

JUPITER BRAIN has since transitioned into a multi-member holding company, where I now serve as a partner. The company provides strategic oversight and shared services across its subsidiaries, supporting affiliated digital agencies as they transform complex challenges into scalable, sustainable solutions. Work once executed directly under JUPITER BRAIN is now carried out by specialized operating entities focused on modern software, infrastructure, and analytics solutions.